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Daniel Burstein

Senior Director of Editorial Content at MarketingSherpa and MECLABS Institute, with patented methodology based on almost 20 years of customer behavior research

Daniel Burstein

Senior Director of Editorial Content at MarketingSherpa and MECLABS Institute, with patented methodology based on almost 20 years of customer behavior research
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https://meclabs.com

Biography

Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog.

Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has more than 15 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.

 

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Customer first marketing – the key differentiator between satisfied and unsatisfied customers

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